Finger-lickin’ good performance

The core challenge was to effectively convey KFC’s brand message within a highly competitive and attention-intensive media environment, to achieve a sustained impact. The objective was to strengthen brand perception and deepen target-audience engagement by leveraging innovative strategies and creating meaningful touchpoints.  

For KFC, we redefined the Connected TV experience. Our innovative Videoskin product, integrated within our Advanced TV solution, ensured maximum visibility on the big screen. The content was delivered in exclusive environments and on premium streaming services, including Netflix, Prime Video, and Disney+. Beyond product placement within the framing, we enabled a direct, seamless redirection to a dedicated landing page through QR code integration. This approach created a deeper connection with consumers and transformed attention-grabbing brand communication into measurable and sustainable success.

The deployment of our Videoskin for KFC was a complete success: In addition to an outstanding view through rate of 97.75%, we achieved a strong scan rate of 0.05%, rivalling performances of standard display ads. With over 1056 scans, the CTV campaign in the upper funnel was successfully transformed into an effective brandformance approach.